Let's grow the clouds together.
We started with a single oven in Fatih in 2022; today we're a beloved brand on both sides of İstanbul. Now it's your turn: open a Fluffy in your own city and let's carry the "whisked in Japan" story together.
A concept that can't be copied
A Proven Model
A real business model running in two locations since 2022, built on daily fresh production.
A One-of-a-Kind Product
İstanbul's first true Japanese cheesecake — a signature that's hard to copy and easy to remember.
A Strong Brand
A sealed identity, a sauce ritual, and jiggly products that share themselves on social media.
A Growing Market
Japanese dessert and matcha culture is growing fast in Türkiye — claim your spot before the wave peaks.
You won't open alone
Brand & Concept
The FLUFFY® brand, store design identity, menu architecture and the entire sauce-bar experience — a turnkey world.
Training & Recipes
All original recipes from cheesecake to matcha, plus pre-opening kitchen and service training; your team learns to bake clouds from us.
Supply & Quality
A carefully selected supply network — including matcha from Japan — and quality-standards support for consistency.
Launch & Marketing
Location assessment, an opening plan and social media launch support — we aim for a queue from day one.
Your own Fluffy in five steps
Application
Call us or message us on Instagram; tell us briefly about yourself and your target city.
Introductory Meeting
We discuss the model, expectations and investment details face to face — transparent and clear.
Location Assessment
We review your proposed location together and assess its fit for the Fluffy experience.
Agreement & Training
After signing, your team goes through production and service training; your store is built to brand identity.
Opening 🧡
We open the doors with a launch plan — the clouds now jiggle in your city too.
This work takes heart
Fluffy isn't a café, it's an experience — which is why we choose our partners meticulously. We're looking for people who'll love the product as much as we do, never compromise on quality, and make their guests smile.
Ready to open your own Fluffy?
Call us and let's meet — we'll answer your questions and plan the process together.
Turkish 
English